Sales Presentation Checklist - 7 Step Structure That Closes Deals

🎯 Sales Presentation Checklist

The 7-Step Structure That Closes Deals

Most sales presentations don’t fail because the product is weak.
They fail because the story is structured wrong.

This free checklist shows you the exact 7-step presentation flow that decision-makers expect — so your pitch feels clear, credible, and easy to say yes to.

🚀 What This Checklist Helps You Do

✔ Capture attention fast
✔ Make the problem feel urgent (without being pushy)
✔ Position your solution as the obvious next step
✔ Remove doubt with proof that actually matters
✔ Talk about price with confidence
✔ End with a clear, decisive next step

No fluff. No theory. Just structure that works.

🧠 The 7-Step Sales Presentation Structure

1️⃣ 🎣 Hook (1 slide)
Earn attention immediately
• Provocative insight or stat
• Question that surfaces their pain
• Bold claim you’ll prove

2️⃣ 🔥 Problem (2–3 slides)
Make the pain urgent
• The specific problem you solve
• Cost in money, time, or risk
• What happens if nothing changes

3️⃣ 💡 Solution (2–3 slides)
Show the path forward
• Your solution in one sentence
• How it solves their problem
• Outcomes — not features

4️⃣ 📊 Proof (2–3 slides)
Remove doubt
• Case studies from similar companies
• Specific, numeric results
• Timeline to ROI

5️⃣ 🧭 Differentiation (1–2 slides)
Answer “Why you?”
• Your unique approach
• “Only we…” statements
• Why alternatives fall short

6️⃣ 💰 Investment (1–2 slides)
Frame price as ROI
• Clear pricing
• Simple ROI logic
• Time to value

7️⃣ ✅ Next Steps (1 slide)
Make action easy
• Clear, specific next step
• Timeline
• Who needs to be involved

❌ 5 Mistakes That Kill Deals (And What to Do Instead)

🚫 Leading with your company
➡ Start with their problem

🚫 Feature dumping
➡ Focus on 3–4 capabilities that solve their need

🚫 Generic proof
➡ Use case studies from similar companies

🚫 Avoiding price
➡ Present pricing confidently with ROI

🚫 Ending with “Any questions?”
➡ Close with a specific, time-bound next step

👤 Who This Is For

✔ Sales professionals
✔ Consultants and advisors
✔ Founders selling B2B solutions
✔ Anyone pitching ideas, services, or proposals

If you ever hear “This looks interesting, let us think about it”… this checklist is for you.

📄 Format

✔ One-page PDF
✔ Instant download
✔ Works for PowerPoint, Google Slides & Keynote
✔ Free — no email games

🚀 Want the Full Templates + AI Prompts?

This checklist is included inside the Executive Slide System (£39) — along with:

• 10 professional slide templates
• AI customisation prompts
• Before/after examples
• Investor + sales structures

👉 https://mbhazeldine.gumroad.com/l/executive-slide-system

Bottom line

People don’t buy slides.
They buy clarity and confidence.

This checklist gives you both.