Investor Pitch Deck Checklist

🧠 The 10-Slide Investor Checklist

1️⃣ 🏁 Company Purpose
One-line description. What you do (not how).
Must be understood in 10 seconds.

2️⃣ 🔥 Problem
Clear pain point.
Who has it.
How big it is (quantified).
Why current solutions fail.

3️⃣ 💡 Solution
Your approach in one sentence.
The key insight.
How it works (high level only).

4️⃣ ⏱ Why Now
What changed in the market?
Why previous attempts failed.
Why urgency matters now.

5️⃣ 🌍 Market Size
TAM / SAM / SOM.
Bottom-up logic.
Credible sources only.

6️⃣ 🧭 Competition
Competitive landscape (e.g. 2×2).
Key players.
Your real differentiation.

7️⃣ 🧩 Product
Screenshots or demo.
3–4 core features.
Stage of development.

8️⃣ 💷 Business Model
How you make money.
Pricing logic.
Unit economics (CAC, LTV, payback).

9️⃣ 📈 Traction
Key metrics.
Notable customers.
Growth rate and milestones.

🔟 👥 Team + Ask
Founder credibility.
How much you’re raising.
Use of funds and next milestones.

✅ What Investors Are Really Screening For

✔ Can I understand this in 3 minutes?
✔ Is this a big enough market?
✔ Why will this team win?
✔ Why is now the right time?
✔ Is anything already working?

If your deck doesn’t answer these clearly, the meeting ends early.

👤 Who This Is For

✔ Startup founders preparing to raise capital
✔ First-time fundraisers
✔ Consultants and advisors supporting founders
✔ Pitch deck designers who want stronger fundamentals

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Bottom line

Investors don’t fund decks.
They fund clear thinking.

This checklist makes sure your thinking shows.