📖 Business Storytelling Mini-Course

The £250M Framework for Stories That Close Deals

Facts inform.
Stories persuade.

After 24 years in investment banking, one truth became impossible to ignore:

Deals aren’t won by the best numbers.
They’re won by the best stories around the numbers.

This mini-course gives you the exact storytelling frameworks used in pitches, proposals, and sales conversations that have helped clients raise £250M+.

No fluff. No theatre.
Just stories that move decisions forward.

Why Storytelling Is a Commercial Skill (Not a “Nice to Have”)

Research shows:

• Stories are 22× more memorable than facts alone
• During stories, the listener’s brain synchronises with the speaker’s (neural coupling)
• Buying decisions are driven by emotion first, logic second

A good business story triggers:
🧠 Cortisol → focus
❤️ Oxytocin → trust
⚡ Dopamine → motivation

This mini-course shows you how to trigger all three deliberately.

Who This Is For

✔ Sales professionals
✔ Consultants & advisors
✔ Founders & leaders
✔ Anyone who needs to persuade without “selling”

If you’ve ever had great data but weak engagement — this fixes that.

What You’ll Learn

This is a complete, usable system, not theory.

🔹 Module 1: The CLOSE Framework

The proprietary structure behind stories that actually close.

Every effective business story follows this pattern:

C – Context
L – Limitation
O – Outcome desired
S – Solution
E – Evidence

You’ll learn how to:
✔ Create tension without drama
✔ Position your solution naturally
✔ End with proof people remember

🔹 Module 2: The 7 “Money Stories”

The only story types you ever need in sales.

Including:
• Origin stories
• Client transformations
• Valuable failures
• Contrarian insights
• Cost-of-inaction stories
• Behind-the-curtain stories
• Future vision stories

You’ll know exactly when to use each one.

🔹 Module 3: The Story Mining System

Think you don’t have good stories? You do.

This module shows you how to extract powerful stories from:
• Client work
• Failures & mistakes
• Industry insights
• Turning points
• Everyday experience

No invention. Just excavation.

🔹 Module 4: The 60-Second Story Formula

Perfect for:
✔ Meetings
✔ Sales calls
✔ Executive conversations

Learn how to deliver a compelling story in under one minute — without rambling.

🔹 Module 5: Data Storytelling

Turn numbers into narratives.

You’ll learn how to:
✔ Lead with insight, not spreadsheets
✔ Make data human and relatable
✔ Frame numbers so people feel the impact

This alone transforms decks and proposals.

🔹 Module 6: Objection Stories

Handle objections without arguing.

Pre-built story frameworks for:
• “It’s too expensive”
• “Not the right time”
• “We’re comparing options”
• “We can do this internally”

Stories disarm resistance better than logic ever will.

🔹 Module 7: The Story Bank System

Never be stuck again.

Organise your stories so you can:
✔ Access the right one instantly
✔ Adapt it on the fly
✔ Sound natural, not rehearsed

🎁 BONUS: Story Delivery Masterclass

Because a great story poorly delivered still fails.

You’ll master:
• Pace
• Pauses
• Specificity
• Dialogue
• Presence

So your stories land with authority.

What You Get

✔ 7 structured modules
✔ 15 reusable story templates
✔ 40 fill-in-the-blank frameworks
✔ Story Bank system
✔ Lifetime access

Created By

Mary Beth Hazeldine
24 years in Investment Banking (JPMorgan Chase, PwC, RBS, Commerzbank)
Trainer to 500+ bankers, consultants & sales professionals
Clients have raised £250M+ using these frameworks

Price

£29.99

Less than a single lost deal.
More useful than most sales courses you’ll never finish.

Bottom line

People don’t buy logic.
They buy meaning, clarity, and momentum.

This mini-course shows you how to create all three — on demand.